Welcome to Marketing Mondays, here with The ILEAD Company®! On these days, you will learn how to market your speaking business on and offline.
There are various platforms online that cane be used to grow your business. However, let’s focus on Facebook today!
Facebook Marketing 101: Everything Speakers Need To Know to Grow Your Business
Facebook is a great place to communicate with customers as well as your friends. Social networks are hugely popular today. Get your business noticed by using the powerful advice in the article below.
Use a giveaway in order to drum up attention and interest on Facebook. You should encourage your customers to join by offering a few free products to some of your subscribers. Put the list of winners on your wall, and keep doing this every time you have a contest.
Try to use Facebook ads. Your products or service will only receive so much promotion from your normal postings. To gain even more customers, you should use Facebook ads. The cost is negligible compared to the potential gains.
One great way to get people to pay attention to your brand is to give away something. Offer a free gift to people who opt in to your newsletter or like your social media pages. The cost is low and the returns are high.
Chose what you share as an update carefully. Subscribers will get bored if your updates contain no value. Your updates should be educational, helpful or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Companies that only have rare contact with customers may not need Facebook pages. Your customers often come and go at random and will not be following posts. Instead, pay for Facebook ads that target customers for you.
When a follower asks you a question on your wall or makes a comment, always respond. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
You should start a group page for your company. That can be a meeting place where you are able to answer questions and where you and customers can interact. Let groups know about your special discounts and other useful information. Another benefit of the group is finding out all about your customers feelings and needs.
Avoid sending updates that aren’t related to you or your business. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Try using your personal account to share personal project updates.
Develop discussions on your page to increase exposure. People like to get involved. Give your followers the power to make some simple decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
Are you thinking about leaping into the social media world to use it to promote your business? Social media like Facebook is well loved, so you should use this to your advantage. Keep the advice shared here in mind to help give your business the boost it needs.
That’s it for today! More great content is to become here on the global leadership blog!